Privacy policy
PRIVACY POLICY
Last Updated: October 12, 2026
This Privacy Policy explains how Premier North America Inc. (“Premier,” “we,” “us,” or “our”) collects, uses, discloses, retains and protects personal information when you visit, shop through, create an account on, communicate with, or otherwise interact with:
premierdeadsea-usa.com
and the related services, features, customer accounts and online functionality that we provide (collectively, the “Services”).
The Services are operated by:
Premier North America Inc.
1321 NW 65TH PL STE 3
Fort Lauderdale, FL 33309
United States
Premier North America Inc. is a Florida corporation, the exclusive U.S. importer and distributor of Dead Sea Premier skincare products, and the seller and merchant of record for purchases made directly through the Site unless expressly stated otherwise.
Our ecommerce store is powered by Shopify.
For purposes of privacy laws that use terms such as “controller,” “business,” or similar concepts, Premier North America Inc. is generally responsible for the personal information described in this Privacy Policy, except where another organization processes information independently under its own privacy notice.
Privacy and Customer Service Email: customerservice@premierna.com
Toll-Free Telephone: +1-866-719-2038
Alternate Telephone: +1-954-309-8253
Customer Service Hours:
Monday–Thursday: 9:00 AM–4:00 PM Eastern Time
Friday: 9:00 AM–2:00 PM Eastern Time
1. Notice at Collection
Depending on how you interact with us, Premier may collect the following categories of personal information: Identifiers and contact information, Order and commercial information, Payment and transaction information, Customer-account information, Device, browser and internet-activity information, Approximate location derived from IP address, Customer-service communications, Reviews, ratings, photographs, videos and other content you submit, Marketing preferences, Product interests and other inferences, Limited sensitive personal information where necessary to provide requested services, protect accounts or process transactions
We use this information to: Operate our website, Process payments and orders, Ship products, Provide customer service, Manage returns and warranties, Maintain customer accounts, Prevent fraud and protect security, Analyze and improve our Services, Personalize the shopping experience, Collect and display customer reviews, Send permitted email marketing, Measure marketing and advertising performance, Comply with legal, accounting, tax, product-safety and regulatory obligations
We retain personal information only for as long as reasonably necessary for the applicable purposes described in this Privacy Policy and as required or permitted by law.
Premier does not sell personal information for money.
However, certain uses of cookies, advertising technologies and Shopify Enhanced Services may be considered a “sale,” “sharing,” or “targeted advertising” under certain U.S. state privacy laws even where no money is exchanged.
Where applicable, you may opt out through our:
Your Privacy Choices / Data Sharing Opt-Out
and through qualifying browser-based opt-out signals such as Global Privacy Control (“GPC”) where required by law.
Please review the remainder of this Privacy Policy for additional details.
2. Personal Information We Collect
“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with an individual or household.
It generally does not include properly aggregated, anonymized or de-identified information that cannot reasonably be linked to an individual.
Depending on your interaction with the Services, we may collect:
Contact and Identification Information
Such as: Name, Email address, Telephone number, Billing address, Shipping address, Customer identifier, IP address
Order and Commercial Information
Such as: Products viewed, Products placed in a cart, Products purchased, Returns and exchanges, Order history, Transaction history, Purchase preferences, Products in which you have shown interest
Payment and Transaction Information
Such as: Payment method, Billing information, Transaction identifiers, Payment status, Refund information
Payment-card details may be collected and processed directly by Shopify, payment processors and financial institutions.
Premier does not necessarily receive or retain complete payment-card numbers.
Customer Account Information
Such as: Account identifier, Login credentials, Account preferences, Saved addresses, Account settings, Order history
Device and Internet Activity
Such as: Browser type, Device type, Operating system, IP address, Cookie identifiers, Device identifiers, Referring website, Pages viewed, Links clicked, Searches, Website interactions, Date and time of visits, Shopping and browsing activity
Approximate Location
We may derive general geographic location from IP address or similar information.
We do not intentionally collect precise GPS location through ordinary use of the ecommerce website unless a particular feature clearly requests it.
Communications
Such as: Customer-service emails, Return requests, Warranty communications, Complaints, Product questions, Safety inquiries, Other communications with Premier
Reviews and User-Generated Content
Such as: Product reviews, Ratings, Photographs, Videos, Comments, Display names or usernames associated with reviews.
If you submit content for public display, some of that content may be publicly visible.
Marketing Information
Such as: Email subscription status, Email engagement, Marketing preferences, Campaign interactions.
Preferences and Inferences
We may develop inferences concerning interests or preferences based on shopping, browsing and product-interaction activity.
3. Sources of Personal Information
We may collect personal information:
Directly From You
For example, when you: Place an order, Create an account, Subscribe to email marketing, Submit a review, Upload content, Contact Customer Service, Request a return, Submit a warranty claim, Complete a form
Automatically
We may collect information automatically through: Cookies, Pixels, Tags, Server logs, Shopify technologies, Analytics tools, Similar technologies
From Service Providers
We may receive information from companies providing services such as: Ecommerce hosting, Payment processing, Fraud prevention, Shipping, Fulfillment, Analytics, Email marketing, Customer reviews, Security, Customer support
From Business Partners and Third Parties
Where permitted, we may receive information from: Shopify, Advertising partners, Analytics providers, Social-media platforms, Premier affiliates, Other business partners
4. How We Use Personal Information
We may use personal information for the following purposes.
Providing Products and Services
Including: Processing orders, Processing payments, Shipping products, Sending order confirmations, Providing tracking information, Managing accounts, Processing returns, Processing refunds, Administering eligible warranties, Providing customer support
Personalizing and Improving the Services
We may use information to: Remember preferences, Improve navigation, Analyze Site performance, Understand customer interests, Recommend relevant products, Improve product presentation, Improve the shopping experience
Security and Fraud Prevention
We may process information to: Authenticate accounts, Protect payments, Detect suspicious transactions, Prevent fraud, Protect customers, Protect our systems, Investigate abuse or unauthorized activity,
Communications
We may use information to communicate regarding: Orders, Shipping, Returns, Refunds, Warranties, Product safety, Account security, Customer-service matters, Changes to our policies or Services
Marketing
Where permitted by law, Premier may send promotional communications by email.
Premier currently does not use SMS or text messages for promotional marketing.
Marketing email recipients may unsubscribe at any time using the unsubscribe link provided in the email.
Opting out of marketing does not prevent Premier from sending necessary: Transactional communications, Order communications, Warranty communications, Safety notices, Account-security notices, Legally required communications
Legal and Regulatory Purposes
We may process information to: Comply with law, Maintain tax and accounting records, Respond to lawful governmental requests, Manage product-safety matters, Respond to recalls or corrective actions, Establish or defend legal claims, Enforce our Terms and policies, Investigate suspected violations
5. Cookies and Similar Technologies
Premier and our service providers may use cookies and similar technologies.
These technologies may support:
Necessary Functions
Including: Shopping cart functionality, Checkout, Login, Fraud prevention, Security, Customer accounts, Website operation
Preferences
Including remembering: Language, Region, Account preferences, Shopping preferences
Analytics
To understand: Website traffic, Visitor interactions, Pages viewed, Site performance, Shopping behavior
Advertising and Marketing
Where permitted, technologies may be used to: Measure marketing effectiveness, Measure conversions, Understand advertising performance, Provide more relevant advertising
You can manage available preferences through our Cookie Preferences controls.
Where applicable law requires consent before non-essential cookies or similar technologies are used, we will request that consent.
Disabling certain technologies may affect Site functionality.
6. Google Analytics
Premier may use Google Analytics and related Google technologies to understand how visitors interact with the Site.
These services may process information such as: Browser information, Device information, Website interactions, Pages viewed, Referring information, Approximate location, Pseudonymous identifiers
Where required by applicable law, Google Analytics or related advertising functionality will be subject to applicable consent choices.
Premier configures analytics and advertising tools with privacy and consent controls where required.
7. Klaviyo and Email Marketing
Premier may use Klaviyo to manage email marketing, customer communications and related analytics.
Information processed through our email-marketing systems may include: Name, Email address, Order activity, Marketing preferences, Email engagement, Product interests, Website interactions where permitted
Klaviyo processes information on our behalf or in accordance with its applicable contractual and privacy obligations.
You may unsubscribe from promotional email at any time.
8. Customer Reviews
Premier may use Judge.me or another review-management platform to collect, verify where applicable, manage and publish customer reviews.
Review-related information may include: Name or display name, Email address, Order information used for verification, Rating, Written review, Photographs, Videos
Where a review platform can associate a review with a qualifying purchase, the review may be identified as a Verified Buyer, Verified Purchase, or similar designation.
Please also review our Review Transparency Policy.
9. Shopify
Our ecommerce Services are powered by Shopify.
Shopify may process information relating to: Website visits, Checkout, Orders, Customer accounts, Payments, Fraud prevention, Device information, Browser information, Shopping activity, Customer privacy preferences
Shopify may process personal information in countries other than your country of residence.
For additional information concerning Shopify's independent processing, customers may review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.
10. Shopify Network Intelligence and Enhanced Services
Premier may use Shopify features powered by Shopify Network Intelligence and related Enhanced Services.
When Shopify Network Intelligence is enabled, Shopify may use customer information from interactions with our store together with information from interactions with Shopify and other Shopify merchants to provide Enhanced Services such as: Personalization, Product recommendations, Fraud prevention, Store performance, Analytics, Advertising-related services
For certain Enhanced Services, Shopify may independently determine how particular personal information is processed.
Depending on the jurisdiction, some of these activities may constitute: Sale, Sharing, Cross-context behavioral advertising, Targeted advertising
Where applicable, customers may opt out using our:
Your Privacy Choices / Data Sharing Opt-Out
Customers may also exercise certain rights directly with Shopify through the Shopify Privacy Portal.
Where Shopify's automated privacy tools or other properly integrated privacy tools are used, applicable consent and opt-out choices are communicated through Shopify's privacy infrastructure.
11. Global Privacy Control
Where required by applicable law, Premier recognizes a valid Global Privacy Control (“GPC”) signal as a request to opt out of covered sale, sharing or targeted-advertising activities for the browser or device sending the signal.
Where supported by Shopify and associated with an identifiable Shopify account, the preference may also be associated with that account.
Other browser “Do Not Track” signals may not be recognized unless applicable law requires otherwise.
12. How We Disclose Personal Information
Premier may disclose personal information to the following categories of recipients for legitimate business purposes.
Shopify
To provide ecommerce infrastructure and associated services.
Payment Processors and Financial Institutions
To: Process transactions, Issue refunds, Prevent fraud, Manage payment disputes
Shipping and Fulfillment Providers
To: Fulfill orders, Deliver products, Provide tracking, Manage delivery issues
For international orders, information may also be disclosed to carriers, customs brokers and government authorities where necessary.
Marketing and Email Providers
Including Klaviyo and related providers used to manage permitted marketing.
Analytics Providers
Including Google and other analytics technologies.
Review Platforms
Including Judge.me or other providers used to administer customer reviews.
Security and Fraud-Prevention Providers
To protect: Customers, Payments, Accounts, Premier, The Site
Premier Affiliates
Premier may disclose information within the Premier corporate group where reasonably necessary for: Customer support, Warranty administration, Product information, Product safety, Quality investigation, Regulatory compliance, Business administration
Legal and Government Recipients
Where disclosure is reasonably necessary to: Comply with law, Respond to legal process, Respond to governmental requests, Protect rights and safety, Investigate fraud, Enforce agreements
Business Transactions
Information may be transferred in connection with: Merger, Acquisition, Financing, Reorganization, Sale of assets, Bankruptcy, Other corporate transactions subject to applicable law.
13. Sale, Sharing and Targeted Advertising
Premier does not sell personal information in exchange for money.
However, certain uses of: Shopify Enhanced Services, Cookies, Advertising technologies, Analytics technologies, Marketing partners
may be considered a “sale,” “sharing,” or “targeted advertising” under certain state privacy laws even where Premier does not receive money.
Depending on the technology used, categories of information involved may include: Identifiers, Commercial information, Internet activity, Approximate location, Product interests, Preference inferences
You may exercise applicable opt-out rights through:
Your Privacy Choices / Data Sharing Opt-Out
Premier does not knowingly sell or share personal information of individuals under 16 years of age.
14. Sensitive Personal Information
Certain privacy laws define particular information as “sensitive personal information” or “sensitive data.”
Premier may process limited sensitive information where necessary to: Complete transactions, Secure accounts, Authenticate customers, Prevent fraud, Provide requested services, Comply with law
Premier does not use sensitive personal information for the purpose of inferring sensitive characteristics about consumers or for unrelated targeted advertising.
Where applicable law provides a right to limit particular uses of sensitive information, Premier will honor such rights when legally required.
15. Health-Related Information
Premier sells skincare products and certain beauty or medical-device products, but our general ecommerce website is not intended to create medical records or health profiles about customers.
Please do not submit sensitive medical or health information through general forms unless reasonably necessary for: Product-safety inquiries, Adverse-event reporting, Warranty support, Customer-service inquiries
If health-related information is voluntarily provided for such purposes, Premier may use it only as reasonably necessary to: Respond to the inquiry, Provide safety information, Investigate a product complaint, Meet legal or regulatory obligations, Protect health and safety
Premier does not sell health-related information or use health information submitted for product-safety or support purposes for targeted advertising.
If Premier introduces a feature specifically designed to collect consumer-health data, Premier will provide any additional notices or policies required by applicable law.
16. Children's Privacy
The Services are intended for adults aged 18 and older.
Premier does not knowingly collect personal information online from children under 13.
If we learn that personal information has been collected from a child under 13 without legally valid authorization, we will take reasonable steps to delete it.
Premier does not knowingly sell or share personal information of individuals under 16 where applicable law requires affirmative authorization.
Parents or legal guardians who believe a child has submitted personal information may contact us.
17. Data Security
Premier maintains reasonable administrative, technical and organizational safeguards designed to protect personal information.
However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.
Customers should protect their account credentials and notify Premier promptly if they believe an account has been compromised.
18. Data Retention
Premier retains personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention depends on factors including: Nature of the information, Customer relationship, Transaction requirements, Warranty periods, Product-safety obligations, Tax requirements, Accounting requirements, Fraud-prevention needs, Legal claims, Regulatory requirements, Applicable limitation periods
Examples include:
Order and Transaction Information
Generally retained for the period reasonably necessary to satisfy accounting, tax, fraud-prevention and legal requirements, which may extend for several years after a transaction.
Customer Account Information
Generally retained while the account remains active and for a reasonable period afterward.
Warranty and Customer-Service Information
Retained as reasonably necessary to provide support, administer warranties, investigate product issues and comply with applicable law.
Marketing Information
Retained until you unsubscribe or until Premier no longer requires the information for a legitimate permitted marketing purpose.
Premier may retain limited suppression information after an unsubscribe request to ensure that the request continues to be honored.
Reviews
Reviews and related content may remain published while relevant to the applicable product or service, subject to applicable law and our review policies.
Cookies and Online Identifiers
Retained according to applicable cookie duration, provider configuration and business need.
When information is no longer reasonably necessary, Premier may delete, anonymize or aggregate it.
U.S. PRIVACY RIGHTS
19. U.S. State Privacy Rights
Depending on your state of residence, the applicable law and whether that law applies to Premier, you may have rights including: Right to know or access personal information, Right to confirm whether personal information is being processed, Right to obtain a copy of personal information, Right to correct inaccurate information, Right to request deletion, Right to data portability, Right to opt out of sale, Right to opt out of sharing, Right to opt out of targeted advertising, Right to opt out of certain profiling used to make decisions producing legal or similarly significant effects, Right to limit certain uses of sensitive personal information, Right to non-discrimination, Right to appeal certain privacy-request decisions, Rights vary by state and may be subject to exceptions.
Premier may choose to honor certain privacy requests more broadly even where not legally required.
20. California Privacy Rights
If you are a California resident and the California Consumer Privacy Act, as amended (“CCPA”), applies to Premier, you may have the following rights.
Right to Know and Access
You may request information concerning: Categories of personal information collected, Specific pieces of personal information maintained about you, Categories of sources, Business or commercial purposes, Categories of recipients, Categories of information sold or shared where applicable
Right to Delete
You may request deletion of personal information collected from you, subject to applicable exceptions.
Right to Correct
You may request correction of inaccurate personal information.
Right to Opt Out of Sale or Sharing
Where applicable, you may direct Premier not to sell or share personal information.
Use:
Your Privacy Choices / Data Sharing Opt-Out
Premier also honors qualifying GPC signals where required.
Right to Limit Certain Uses of Sensitive Personal Information
California may provide a right to limit specified uses of sensitive personal information.
Premier does not currently use sensitive personal information to infer characteristics about consumers for purposes requiring a separate limitation right.
Right to Non-Discrimination
Premier will not unlawfully discriminate against a consumer for exercising a privacy right.
21. California Disclosure for the Previous 12 Months
During the preceding 12 months, Premier may have collected the following categories of personal information, as described more fully in this Privacy Policy: Identifiers, Customer-record information, Commercial information, Internet or electronic-network activity, Approximate geolocation, Audio, visual or similar information voluntarily submitted through reviews or customer communications, Inferences regarding product interests or preferences, Limited sensitive information used for account security, payment processing or fraud prevention
Premier may have disclosed these categories to service providers, contractors and other recipients for business purposes including: Ecommerce operation, Payments, Shipping, Fulfillment, Customer service, Security, Analytics, Marketing, Review administration, Legal compliance
Premier does not sell personal information for monetary payment.
To the extent the use of advertising technologies or Shopify Enhanced Services constitutes “sharing” under California law, the categories involved may include: Identifiers, Commercial information, Internet activity, Approximate location, Preference or interest inferences
Recipients may include: Shopify, Advertising platforms, Marketing technology providers, Analytics providers
Premier does not knowingly sell or share personal information of consumers under 16.
22. No Financial Incentive Program
Premier does not currently operate a loyalty, rewards or financial-incentive program that provides differential pricing or benefits in exchange for personal information.
If Premier introduces such a program in the future and applicable law requires a specific notice, we will provide that notice before enrollment.
23. Exercising Your U.S. Privacy Rights
You may submit an applicable privacy request through:
Email: customerservice@premierna.com
Toll-Free Telephone: +1-866-719-2038
or through:
Your Privacy Choices / Data Sharing Opt-Out
where the request concerns sale, sharing or targeted advertising.
We may need to verify your identity before completing certain requests.
Verification may depend on:
- Nature of the request
- Sensitivity of the information
- Risk of unauthorized disclosure or deletion
Information collected for verification will be used only as permitted by law.
24. Authorized Agents
Where applicable law allows it, you may authorize another person to submit a privacy request on your behalf.
Premier may require:
- Proof of the agent's authority
- Verification of your identity
- Confirmation that you authorized the request
as permitted by applicable law.
25. Appeals
Residents of certain states may have a right to appeal Premier's decision regarding a privacy request.
To submit an appeal, email:
with the subject line:
PRIVACY REQUEST APPEAL
Please identify the original request and explain why you believe the decision should be reconsidered.
Premier will respond within the timeframe required by applicable law.
INTERNATIONAL CUSTOMERS
26. International Processing and Transfers
Premier North America Inc. is located in the United States and serves customers in the United States and internationally.
Personal information may therefore be transferred to, stored or processed in:
- The United States
- Countries where Shopify operates
- Countries where our service providers operate
- Countries involved in shipping or fulfilling an international order
Privacy protections may differ from those in your home country.
Where applicable law requires safeguards for international transfers, Premier and its service providers use legally recognized transfer mechanisms where required.
27. European Economic Area, United Kingdom and Switzerland
If you are located in the European Economic Area (“EEA”), United Kingdom or Switzerland, applicable privacy laws may provide additional rights.
Depending on the processing activity, Premier may rely on the following legal bases:
Contract
Where processing is necessary to: Process an order, Accept payment, Ship products, Provide requested services, Process returns, Administer eligible warranties
Legal Obligation
Where processing is necessary to comply with: Tax requirements, Accounting requirements, Consumer-protection law, Product-safety obligations, Regulatory obligations
Legitimate Interests
Where reasonably necessary for interests such as: Fraud prevention, Website security, Customer service, Business administration, Improving our Services
provided those interests are not overridden by applicable individual rights.
Consent
Where consent is required, including certain: Marketing, Analytics, Advertising, Cookie activities
You may withdraw consent at any time where processing relies on consent.
Depending on applicable law, you may have rights to: Access personal information, Correct inaccurate information, Request deletion, Restrict processing, Object to processing, Data portability, Withdraw consent, Object to direct marketing, Lodge a complaint with a supervisory authority
Where required, international transfers may rely on recognized safeguards such as: European Commission Standard Contractual Clauses, UK-approved contractual safeguards, Adequacy decisions, Other legally recognized transfer mechanisms
28. Direct Marketing Rights
Where applicable law provides a right to object to direct marketing, you may exercise that right at any time.
For email marketing, use the unsubscribe link in the applicable marketing email or contact:
29. Third-Party Websites
The Services may contain links to: Social-media platforms, Marketplaces, Third-party services, Other websites
These third parties operate independently under their own privacy practices.
Premier is not responsible for the privacy or security practices of unaffiliated third parties.
You should review their policies before submitting personal information.
30. Changes to This Privacy Policy
Premier may update this Privacy Policy from time to time to reflect changes in: Our Services, Technology, Shopify functionality, Service providers, Privacy practices, Applicable law
The revised Privacy Policy will display an updated Last Updated date.
Where applicable law requires additional notice or consent for a material change, Premier will provide it.
31. Contact Premier
For questions about this Privacy Policy or to exercise an applicable privacy right:
Premier North America Inc.
1321 NW 65TH PL STE 3
Fort Lauderdale, FL 33309
United States
Email: customerservice@premierna.com
Toll-Free Telephone: +1-866-719-2038
Alternate Telephone: +1-954-309-8253
Customer Service Hours:
Monday–Thursday: 9:00 AM–4:00 PM Eastern Time
Friday: 9:00 AM–2:00 PM Eastern Time
Website: premierdeadsea-usa.com
